Aston Martin V12 Zagato: There Can Be Just 101

Aston Martin has been diligently marketing the hot new V12 Zagato, and recently revealed that they will make just 101 examples of the sports car. Initially, there were to be 150 units made by the UK carmaker, but it seems that sales failed to skyrocket as hoped.

Aston Martin V12 Zagato

Which will fare better, the V12 Vantage or the V12 Zagato (Pictured above).

When it comes to luxury car sales, it is certainly unwise to draw early conclusions, so the Zagato could certainly sell all units. Aston is using a common sales technique, creating an amazing car, and then adding impact by making it exclusive. People always want something that just a handful of others can get!

V12 Vantage car

The V12 Vantage is coming out in convertible form–but perhaps not in the U.S.  (Pictured above)

The Aston Martin V12 Zagato was the result of an internal competition of Aston’s own designers, not Zagato. The model boasts a handcrafted aluminum chassis with Zagato trademarks. Under the hood is a 6.0-liter V12 engine and it snags many qualities from V12 Vantage sibling.

Aston Martin V12 Zagato

A red carpet welcome for the smoldering red Zagato

Aston Martin V12 Zagato

Prestige meets power

Aston Martin V12 Zagato

See our entire fleet of Aston Martin rentals on your way out!


Post by Imagine Lifestyles Luxury Rentals