Volkswagen AG’s more upscale Audi brand is aiming high, with plans to target people who want a sportier family car. The new A7 Sportback is geared toward providing the luxury sport family car experience. That also means that Audi essentially plans to infiltrate the sales of BMW and Daimler AG in luxury cars.
According to Volkswagen AG’s Chief Financial Officer Axel Strotbek,
“We’re pushing into customer groups that are willing to pay more for their car, and that’s where the A7 will play an important role. It is clearly going to help us with our profitability.”
Like the Phoenix rising from the ashes, the 2011 Audi A7 is set to hit the Western Europe market as soon as October, for the bargain price of approximately $66,000. It is a bold move by the luxury company that will hopefully result in increased sales and stability. The plan is to increase the compact and mid-size auto sales from 250,000 to 400,000 by 2015, largely with the help of the new A7 niche.
I am assuming there will be other factors to help with that lofty goal, but they are pointed in the right direction it seems, competition is interesting and healthy, and stimulates creativity. This theory is especially true in the cutthroat automotive industry, where not only are things never stagnant, they must remain far ahead of the curve in order to compete. What that then leads to are innovative, fresh and festinating new cars on a consistent basis across most markets, especially the exotic and luxury rental car markets. So what will the Audi A7 be like?
The A7 will be a five door car, part of a new class that blends sporty with spacious. It will directly compete with BMW’s 5-Series, Gran Turismo and Daimler’s Mercedes-Benz CLS. It has a 2.8-liter direct injection V6 with impressive EPA and decidedly luxurious interior amenities, look and feel. It will be interesting to see how the market responds to the new luxury car option.
Post by Imagine Lifestyles Luxury Rentals