Barbie, the Mattel doll, has become less a pop culture icon and more a pseudo celebrity. To celebrate her 50th birthday (although she looks better than ever) designers Alexander Wang and Diane Von Furstenberg sent Barbie-inspired designs down the runway at Bryant Park. Plus, luxe jewelry firm Bulgari hired Barbie to endorse their Save the Children “Rewrite the Future” campaign, a campaign that supports education programs for children in war-torn areas. Bulgari gave Barbie a slight image revamp and, of course, a silver Bulgari ring with a Save the Children inscription engraved inside the band. The real life version charity Bulgari ring retails for $555, for a very good cause. The Rewrite the Future campaign by Bulgari features 11 jewelry pieces and seven timepieces whose sales will help fund the Bulgari dedication of 10 million euros to Save the Children by the end of this year. Bulgari has already made a 1 million euro donation to Rewrite the Future and other real-life celebrities in support of the cause include: Julianne Moore, Benicio Del Toro, Ben Stiller, Gabriele Muccino, Jason Lewis, Andy Garcia, Valeria Golino, Sally Field, Sting, Willem Dafoe, Rosario Fiorello, Isabella Rossellini and Debra Messing. Barbie is one lucky b****!