
Automotive giants continue to lead the way in global sales, delivering between 2 million and 10 million cars worldwide in 2017 alone. For smaller luxury car brands, it can seem increasingly difficult to compete with the bigger names. However, whether it be enabling drivers to give their car a snazzy new look or to update its technology, lesser known automotive companies can learn from the giants in order to boost their brand awareness and sales.
The importance of variation for customer retention