Succeeding As A Small-scale Luxury Car Brand

Automotive giants continue to lead the way in global sales, delivering between 2 million and 10 million cars worldwide in 2017 alone. For smaller luxury car brands, it can seem increasingly difficult to compete with the bigger names. However, whether it be enabling drivers to give their car a snazzy new look or to update its technology, lesser known automotive companies can learn from the giants in order to boost their brand awareness and sales.

 

The importance of variation for customer retention read more

Drag Race! BMW i8 vs Lamborghini Huracan

What could be more fun than watching two of the worlds greatest supercars duke it out in a head to head all out race? The only thing that I can think of would be if the win was major upset. Last week we pitted the Lamborghini Huracan spyder against the BMW i8 hybrid in a drag race, and the photo finish showed a shocking result.

If you think you can do better, try a rental of one of these luxury supercars for yourself, and send us your videos
Lamborghini Huracan
BMW i8 Hybrid

#butterflydoors on the BMW i8 Exotic Rental Car Now Available

Meet the BMW i8 Hybrid, among the most pristine and exotic cars available on the luxury car rental market today!  The BMW i8 has heads turning all over the East coast with its insane exotic styling, and unique hybrid performance. This BMW i8 rental rental is available from Imagine Lifestyles in New York, Philadelphia, and New Jersey.

The BMW i8 exotic rental vehicle is the ultimate way to feel for yourself the overall power  strategically crafted for this model.  The increased performance tweaks ensure extremely perfect handling and incredible acceleration. The interior of the i8 is sleek and exotic.  This haute luxury car rental provides utmost comfort for cruising the streets. read more

When in Rome: Police Remove Modified Maserati Watercraft

The old saying ‘When in Rome, do as the Romans do’ should be carefully interpreted for those looking at the unfortunate chap in the photo below! The man has reportedly been warned several times by police officials to remove his modified Maserati watercraft because it is not safe. I use the term modified lightly–as you will understand upon viewing the short clip below. Clearly the dude-friend-guy did not understand that turning a vintage Maserati car into an unauthorized personal watercraft poses danger. read more

Missing James Dean Porsche to be Recovered?

James Dean Porsche

Most know the tragic tale of Hollywood legend James Dean and his untimely death behind the wheel of his beloved Porsche 550 Spyder back in 1955. Since that time, numerous stories about the car being cursed continue to fascinate—along with the mystery of where the Porsche ended up when it disappeared somewhere between Florida and California during transport in the early 1960s. It seems someone has come forward claiming to know exactly where the car has been hidden all of these years.

Has the missing wreckage of James Dean’s Porsche 550 been discovered? read more

Listed: 2014 Bugatti Veyron Vitesse L’Or Style

Bugatti Veyron Vitesse L’Or Style

This sibling displays that imitation is the sincerest form of flattery–showing off that famous Bugatti L’Or Blanc exterior styling. The 2014 Bugatti Veyron Grand Sport Vitesse with L’Or Style exterior finish is available for those who cannot have the one-off L’Or Blanc. It comes in red and black, and also white and blue.

Someone can have a 2014 Bugatti Veyron Vitesse L’Or Style, similar to the well-adored L’Or Blanc shown above.

This one is listed on DuPont Registry for $2,395,000 with the following details: read more

Just A $10 Million Dollar Driverless Car City

With the world barely grasping the idea of an autonomous vehicle, the University of Michigan is constructing a $10 million dollar, 32-acre driverless car city where companies can freely utilize and test their products. The city is named “M City”, fittingly, and the idea lends some interesting avenues to explore.

The clip above provides a brief synopsis of the overall goals and perks of M City along with helpful visuals.

The driverless car city would provide the ideal testing field in an urban setting, where things are constantly changing and the volume of vehicles and pedestrians is concentrated. How will autonomous vehicles react together in such a setting? That seems to be exactly what is on the agenda to learn and study prior to them becoming legal in regular cities with…you know, humans gripping the wheels. read more

Video: Rare Bugatti EB112 Spotted on the Streets

The video below shows the rarely seen creature strutting her stuff in the wild: The Bugatti EB112. This car was created as a mere prototype, but has broken out in full daylight to distract those in the scenic French enclave and luxury hotspot known as Monaco.


The short clip above shows the exquisite and almost-never seen EB112 Bugatti prototype hitting the streets. You can see onlookers snapping photos and video, knowing that they are witnessing something unusually special. 

Just two examples of the Bugatti EB112 prototype were made. It is rumored that there is a third, belonging to the car’s designer Giorgetto Giurgiaro, but it has not been proven. read more

Dubai Police Now Equipped with Porsche Panamera S E-Hybrid Fleet

Porsche Panamera S E-Hybrid

The Dubai police are equipped with an enviable arsenal of exotic vehicles at their disposal, and now they have something more to deepen the green envy: 3 new Porsche Panamera S E-Hybrid cars. The luxury hybrids were given to the force at Dubai Police Headquarters with many high titles in attendance and much exuberance.

The greener additions to the Dubai police force serve as a visual reminder of the government’s recent drive for more eco-friendly and sustainable vehicles. What better way, after all, to promote change than leading by example? The region is packed with immense wealth and because of that, it is also brimming with all types of supercars. There is a definite push on the pedal gearing up for a surge in hybrids and electric options. This could be the perfect arena to further the hybrid and electric movement, as they are often more expensive to purchase at this time, and money is typically not an issue in Dubai. Could this be the financial jolt companies need to produce fleets of more affordable hybrid options for the masses? read more

A Hidden Bubble Speeds to the Surface: The Bugatti Veyron Cristal Edition

Amid all of the fuss surrounding the final Bugatti Veyron produced, the Grand Sport Vitesse La Finale, a gem was missed that has finally risen to the surface: The Bugatti Veyron Cristal Edition. The Cristal Edition is also a Grand Sport Vitesse Veryon, and was commissioned by a Chinese collector for his girlfriend, who took delivery of the pristine pink beast back in January. The event remained quite secret until it hit the interwebs recently!

Paris Hilton must be seething with envy: The pink accents on the Bugatti Veyron Cristal Edition are enough to win any woman’s heart. This is certainly not an ordinary gift! read more