Succeeding As A Small-scale Luxury Car Brand

Automotive giants continue to lead the way in global sales, delivering between 2 million and 10 million cars worldwide in 2017 alone. For smaller luxury car brands, it can seem increasingly difficult to compete with the bigger names. However, whether it be enabling drivers to give their car a snazzy new look or to update its technology, lesser known automotive companies can learn from the giants in order to boost their brand awareness and sales.

 

The importance of variation for customer retention read more

3 Luxury Car Air Conditioning Systems That Might Surprise You

Do you ever find yourself torn between renting a flashy convertible for your upcoming vacation to Florida…or selecting a more reserved vehicle that will keep you cool and comfortable in the sultry south? Luckily for you, both options are available. You can choose to let your hair fly or relax in a luxury car with air conditioning to ward off the heat and humidity of the outside world.

Air Conditioning Wasn’t Always an Option

For much of the history of the automobile in America, though, air conditioning was a dream. In the early 1900s, your best bet at “conditioned air” was through the installation of the Kool Kooshion. This simple seat cover used small springs to lift you about a half-inch above the car seat, allowing air to circulate under you and behind your back. read more

Unveiling the 2019 Lamborghini Urus

What happens when you combine the soul of an Italian super sports car and the functionality typical of an luxury SUV? You get the 2019 Lamborghini Urus. Unveiled in December 2017, this exclusive super sports utility vehicle out performs any other on the market. Though the Urus is a significant departure from the usual Lamborghini models (i.e. The Huracan, Aventador, and Gallardo), it is not the first ever SUV from the company. That would be the LM002 released in 1986. Its creation is meant to broaden the brand’s typical customer base attracting families, millennials and women as well as maintaining its loyal clientele. read more

Why Choosing A Luxury Car Is The Ultimate In Safety

Owning a luxury car is a thrilling and adrenaline-filled experience, but it needn’t be unsafe. Luxury models such as the Mercedes-Benz S550 and the Lexus RX 350 are featured in the list of the few cars that regularly experience zero traffic fatalities. Renting a vehicle with advanced safety technology is the best thing you can do to keep your family safe, while you indulge in your love for luxury automobiles. So fire up the engine and get ready to experience that thrill, with the confidence that you will be protected in the rare event of an accident. read more

Hot Cheerleaders & Exotic Cars

Imagine Lifestyles is always looking to bring you the best in entertainment and luxury, and occasionally beautiful women. We recently visited Cheerleaders Gentlemens club in Philadelphia, PA and started putting together an amazing giveaway. Well, the bosses put together an amazing giveaway, the rest of us spent some time with the beautiful ladies, and a few of our exotic cars. Details will be available soon for the giveaway, but for now, take a peek at some of the video we captured while we were there. read more

Drag Race! BMW i8 vs Lamborghini Huracan

What could be more fun than watching two of the worlds greatest supercars duke it out in a head to head all out race? The only thing that I can think of would be if the win was major upset. Last week we pitted the Lamborghini Huracan spyder against the BMW i8 hybrid in a drag race, and the photo finish showed a shocking result.

If you think you can do better, try a rental of one of these luxury supercars for yourself, and send us your videos
Lamborghini Huracan
BMW i8 Hybrid

Why the 2016 Lamborghini Huracan A Better Sport

There is good news for the next calendar year: The next-gen Lamborghini Huracan will offer that RWD experience. A departure from the first Huracan, which offered AWD, the 2016 Lamborghini Huracan LP 580-2 will mark a return to the rear. Why does it matter? As with any new model, even the most pragmatic of test cycles cannot predict everything and every machine can be improved.
The clip above is the official introduction of the Lamborghini Huracan.

The Lamborghini Huracan 610-4 stepped in to fill the rather large shoes of the outgoing Gallardo—the social and non-threatening offering. That is not to say that the Gallardo is not a beast, it simply means it lies somewhere beneath the more extreme brand offerings. The Huracan was developed to serve in that capacity, beneath the more aggressive and powerful Lamborghini Aventador and Veneno machines. Let us take a look at how the next-gen Huracan will measure up: read more

Mahindra KUV100: An SUV for the Future Types

Mahindra KUV100

Mahindra brand of India has been busy creating concepts for their own burgeoning market, including the KUV100 SUV, their entry into the hatchback crossover arena. The company has been slinging images of the newbie around Mumbai and intends to take on competitors like the Ford Figo, Hyundai Grand i10 and Maruti Suzuki WagonR.

Images courtesy of MahindraKUV.com gallery

The Mahindra KUV100 SUV will be offered in both diesel and standard petrol, with no mention of an electric or hybrid offering just yet. The brand launched the TUV300 earlier in the year, which looks very much like an Indian version of the Jeep Grand Cherokee. Because the swanky new KUV100 is still a concept, it simply looks cooler than its predecessor, but it may appear quite similar in production form—a perhaps smaller version of it. That said, it is important for potential buyers to be realistic about what a concept vehicle is actually going to look like when it hits the market. Automakers spend countless hours and dollars drumming up love for their new offerings– but by the time the actual product emerges, too many hands have had their way and it is often a disappointment in comparison to its promise. read more

Bentley Bentayga Gets All Boost on Us

Bentley Bentayga

The upcoming Bentley Bentayga is the topic of much debate because she seems to be a very complex lady right off the jump. Now it is being teased that the diesel Bentayga is getting an electric-aided turbocharger to go with that glorious W12 engine. The feature will be called the E-boost to appeal to gearheads with thunder in their veins and a thirst for that boost. 

Bentley Bentayga is all about that boost, bout that boost—no trouble. 

The luxury carmaker has revealed that the Bentley Bentayga will eventually offer both diesel and plug-in hybrid variants, with the keyword being eventually. And to keep attention focused in their direction, they have begun to build up on those future models by sharing details like the turbocharging. Is anyone else getting the vibe that Bentley wants us all to be aware that not only is the Bentayga going to be capable of competing in the SUV arena, but that it will be a threat to competitors in the hybrid and speed sectors as well? It is only natural for the hard-working engineers at Bentley to want to share the good news regarding what they are working on and what is to come from the marquee. While the automotive industry is certainly fierce when it comes to competition, secrets do not remain so for extended periods of time because everything must emerge and sell at some point! read more

Range Rover Evoque Convertible Is Naked But Not Afraid

In efforts to show that the new Range Rover Evoque convertible is every bit as rugged and ready as her siblings, Land Rover put together a video of her showing off in her natural habitat: some off-roading with mud and water. Check out the clip below proving that the Evoque convertible is naked but not afraid! Spoiler: The clip is far more engulfing and entertaining than the unfortunate television series ‘Naked and Afraid’.

The publicity for the Range Rover Evoque convertible is intended to serve as a preview for the newcomer, poised to claim her spot as the very first luxury convertible compact SUV. It is certain that other brands will follow in the tracks of the Evoque, but few will match her in aesthetics or performance. While the camo is on for the clip, photos have already circulated and the production version will likely be even better looking than the standard Evoque, with new finishes and features. read more