Can BMW Make Your Car a Mobile Hotspot?

BMW would like to make your next ride a mobile 4G hotspot. This is all fine and good, but what happens when the 5G craze strikes? I kid. In all seriousness, the brand is all about connectivity, and the mobile hotspot is currently on the market. Is the auto industry the final frontier in connectivity? […]

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The BMW M3 and M5 Fan Commercials

BMW does not skimp on advertising endeavors, and can actually be quite creative in that arena. Case in point: The BMW M3 and M5 commercials were actually created by brand fans! Check out the short commercials below and get inspired to rent a BMW this weekend! BMW commercials can be a treat to the senses, […]

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Video Clip: BMW Electrifies San Francisco

Innovative and momentum-charged BMW is revving up its hybrid luxury initiatives with electric car sharing programs across California. Recently, the green reached the shores of San Francisco, where BMW is providing car sharing, parking and more for its earthy cars. This is not the first incentive by the brand geared to reduce fuel dependence and […]

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Apple Inspired White Car Coats?

Throughout recent automotive history buyers have preferred to drive on the dark side, choosing black over white when selecting a new car. Enter Apple with their aesthetic expertise and irresistible gadgetry. According to Sandy McGill, chief designer for BMW DesignWorks, white is the new black in the auto industry and it is likely because of […]

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2013 BMW Lineup Lines the Track

BMW is holding nothing back this year, unleashing hybrid incentives along with a new lineup geared toward change: the next M5 and M6. Loaded with upscale amenities and electronics, these agile machines pass road and track tests with excruciating ease, offering up a bit more than standard luxury. Performance perfection–what else is to be expected from BMW? […]

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WTF: BMW Boasts Leather Exterior?

Leather BMW

Leatherbound BMW

There are many interesting things that can be done with leather, just ask Lady Gaga or PETA.  All jokes aside, some are having a cow about an individual who opted for the leather option, on the exterior that is, on his luxury BMW.  This takes bizzare exotic cars to an extreme level!

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