Each Porsche Sold Nets Bigger Profit for VW than Lamborghini


For those curious about which brands reap the most profit for the enormous being that is VW Group, it is not Lamborghini or Bentley. For every Porsche exotic sports car sold, VW nets a killer $23k profit. Not too shabby, eh?

The news was revealed via Volkswagen Group’s 2013 financial report, showing that Porsche is enjoying an operating margin of a fat 18 percent. Close behind Porsche’s sales success was Bentley followed by Audi (which was combined with Lamborghini). This is all good news for the VW Group, which loses millions on each Bugatti Veyron sale. It was recently estimated that they lose approximately $6 million on each Veyron model sold. That certainly sounds painful considering that the Bugatti Veyron sells for $1 million and up. Now we can get a better grasp on why so many “Special edition Bugatti Veyron” models continue to be made and sold for astronomical amounts. read more

Most Expensive Repair Estimate? Porsche Diesel Filled with Standard

When Liz Moulton loaned her Porsche Cayenne to friend Alan Thompson for the weekend, neither expected to make the news. In efforts to show his appreciation for the vehicle, 64-year-old Thompson returned the Porsche with a full tank of gas. The problem was that it was a diesel Porsche Cayenne and Thompson filled the tank with standard fuel.

The clip above describes one account of the story.

Moulton quickly realized something was wrong with her Porsche and drove it over to the dealership, where she learned of the mistake. The Porsche dealership quoted her $25k to repair the problem–a figure that Thompson did not find to be a gas. If you think that price is shocking, know that unlike most people, Liz Moulton did not become angry with friend Alan Thompson for his blunder! read more

First 4-Cylinder Porsche Since 1995 Rolls Out

4-Cylinder Porsche

The 2015 Macan will be the first production 4-cylinder Porsche from the brand since 1995. The company has rolled out the next generation of the Macan somewhat quietly, perhaps because the 4-cylinder option may not be available in America.

There will be a 4-cylinder variant of the Porsche Macan only available in Europe. It is the first 4-banger since 1995 from the company. 

The 2015 Porsche Macan with a turbocharged 2.0-liter 4-cylinder is going to be offered in the UK and possibly other locations overseas, while a turbocharged V6 can be expected Stateside. The usual suspects should be offered for the fleet–including the Porsche Macan, Macan S, Macan Turbo and perhaps a Macan S Diesel. read more

Video: The Porsche 919 Hybrid Powers Up for the Future

Porsche 919 hybrid

With the Porsche 919 hybrid, the company has figured out how to give a distinct nod to the past while fueling up for the future. And by future, I do mean that hybrid powertrain. While hybrids were initially disregarded, it is now safe to assume that they are becoming quite commonplace. 

The Porsche 919 

Porsche chose the lavish Geneva Motor Show to launch the 919 hybrid. The Porsche 919 is set to celebrate the brand’s return to the 24 Hours of Le Mans and shift gears toward a highly competitive racing season. The adrenaline accompanying the launch of this model is contagious, and they are billing the 919 as the carbon incarnation of all that is Porsche along with other bold statements. read more

Another Porsche is Coming to a Bike Rack Near You

Porsche bicycle

For the avid Porsche lovers out there, now you can purchase the Porsche bicycle to ride around while you wear your Porsche hat and pullover! All jokes aside, the Porsche bicycle will be made available in the following forms: The Porsche Bike RX, Porsche Bike RS and just a standard Porsche Bike. Seriously.

The Porsche Bikes are geared for launch at various locations in sizes small, medium and large. 

The Porsche bike looks like…well…any other bicycle. The $4,500-$8,000 cycle is being marketed as touting traditional Porsche design cues, which I suppose include the logo and some intricate spokes. read more

A Manual Gearbox for the Next Porsche 911 GT3 RS?

Porsche 911 GT3 RS

With many exotic sports car companies phasing out the manual transmission, any rumor of revival is worth repeating. Do not get too excited–as it is just a rumor, but some say that the next-gen Porsche 911 GT3 RS could offer a manual transmission option.

Will the next Porsche 911 GT3 boast 3 glorious pedals? 

The point of owning an exotic sports car is two-fold: To show it off and to drive the hell out of it. While the latest automated transmissions do shift seamlessly in milliseconds and prevent driver-induced damage, they lack that good old-fashioned hands-on driving experience we all lust for. There is just nothing like being in total control of your stable of horses while white knuckling around a steep embankment turn …or local grocery parking lot. It’s whatever. read more

A Porsche Mid-Sized Sedan? Look Out, BMW!

Porsche mid-sized sedan

Rumors are circulating that Porsche could be on a strategic collision course with the likes of BMW. Porsche could be considering entry into the mid-sized sedan arena, a market where BMW, Audi, Mercedes-Benz and others are king. A Porsche mid-sized sedan seems like such a strange concept, yet it could make perfect business sense. 

Could a Porsche mid-sized sedan usurp BMW, Audi or Mercedes-Benz? It would certainly be fascinating to see a finished product! The Panamera has more of a wagon look.  read more

Porsche’s First Car Found After 114 Years in a Barn?

Porsche’s first car

This is another cool barn find story! Porsche’s first car has been unearthed after spending some time out of the limelight, in a barn…since around 1902. That said, it is not exactly the brand’s first production car, but rather, the first one built by founder Ferdinand Porsche himself that remains untouched.

Ferdinand created the car, officially named the Egger-Lohner C.2 Phaeton in 1898. The strapping 23-year-old then emblazoned ‘P1’ all over it. Don’t worry–this was literally eons before McLaren released their P1. Ferg’s P1 graced the bustling streets of 1898 Vienna as one of the first registered motor vehicles, inspiring a production run shortly after. read more

2014 Porsche 911 Targa Makes Official Debut in Detroit

2014 Porsche 911 Targa

The 2014 Detroit Auto Show has begun, and with it new model years rolling out from all the top brands. The 2014 Porsche 911 Targa took the stage during the press preview days, and it is a diminutive topless stunner in bold blue.


There will be two Targa models for the 2014 year, including the Targa 4 and the Targa 4S. The Porsche 911 Targa 4 is packing a 3.4-liter kicking out 350 horses, hitting the 0-60 jump in 4.6 seconds with a top speed of 175 miles per hour. The Targa 4S has a 3.8-liter with 400 horses, catapulting it to 60 miles per hour in 4.2 seconds with a top speed of 183 miles per hour. read more

Porsche Targa to be Revealed at 2014 Detroit Auto Show

Porsche Targa

The long-rumored Porsche Targa has been spotted testing in what appears to be complete form, and the company has confirmed that it will be revealed at the 2014 Detroit Auto Show. The Porsche Targa will arrive as a 2015 model with some features dedicated to its past. Some photos have been popping up online, and I cannot wait to see it take the stage at the show.

Porsche has finally confirmed intentions to unveil the 2015 Porsche 911 Targa in Detroit next month.

The Detroit Auto Show will run from January 18th-26th, 2014 with press preview days on the 13th and 14th. More leaks and excitement will emerge during the press days, solidifying the details prior to the official unveil. The Targa is a version of the latest 991-series Porsche 911. While there have been other 911 Targa models since 1967, and the latest will be modern with nods to its past. read more