The recession hasn't got Rolls-Royce yet. The Phantom was the model that re-launched the luxury brand back in 2003. And the Phantom has since been rejuvenated, refined and re-released for 2009.Â The latest Phantom received a new streamlined stainless steel front bumper and grille, LED illumination door handles and 21-inch aluminum wheels, standard. The 2009 Phantom got an upgraded RCA component input that gives auxiliary audio and visual connectivity to 12-inch monitors mounted in the car's picnic tables. What's more, new electronic controls, bi-directional reading lamps and redesigned door panels with door cappings and integrated grab handles. The 2009 Rolls-Royce Phantom features a 6.7-liter V12 engine at a cost between $350,000 and $423,000. The Phantom is all new for 2009 but nothing too evolutionary because why mess with perfection? If you're into premier luxury cars then get into the 2009 Phantom.
Rolls-Royce CEO Tom Purves is down to make an electric Phantom. For the internal combustion engine (ICE) people dependent upon gasoline, an electric car is an alternative fuel car that utilizes an electric motor. An electric motor is usually run on a rechargeable battery pack. Electric is just one of the waives of the future and it is environmentally friendly which we always applaud.
The thing is that the first round of electric cars, although the effort was applaudable most were downright ugly. It's almost hard to look at a hybrid Prius. Recently many higher end car companies have been pushing to get hybrid and electric vehicles to market, there's the new Cadillac Escalade and now the BMW Mini E. This brings us to BMW's subsidiary company Rolls-Royce, CEO Tom Purves, and the Phantom.
In an interview with Car Magazine, Purves said that an electric Rolls-Royce would fit perfectly with the Rolls brand, and expects the car to appeal to city dwellers who are Phantom customers. "Many of our customers do small mileages exclusively in the city," said Purves, who is now the driving force behind BMW-owned Rolls-Royce since July. "For these customers, an electric Rolls-Royce would be ideal."
Purves just drove the new electric Mini, which will premiere next month at the Los Angeles auto show. The CEO said," It is superb: quiet, fast and fantastically fun." The Mini E uses lithium ion batteries and has distance range of about 150 miles. The Mini Eâ€™s top speed is 95 miles per hour and it does 0-60 miles per hour in 8.5 seconds. Purves believes that by using the experience from the electric mini project, the electric urban version of the Phantom is a very reachable goal.
Tom Purves also believes that an electric Phantom would be the perfect addition to the Rolls-Royce marque. A properly engineered electric motor is quieter, less cumbersome and would keep in line with the unmatched refinement that we all know as Rolls-Royce. Plus, an electric engine delivers maximum torque instantly.Â Â
Cities with hugh CO2 levels better stay up to date on hybrid and electric projects especially. There may come a time in the not too far off future when legislation is passed to limit Carbon Dioxide pollution and your cars might be first to go. A battery-powered Rolls-Royce would come into good use then. Obviously, the petrol V12 Phantom would still be made available. Honestly, though, who doesn't want to splurge on a Rolls-Royce Phantom and then be able to keep feeling good about it, the more you are chauffeured around town.Â
As most companies deteriorate through our current financial collapse, one company named Rolls-Royce remains unscathed.Â In september Rolls-Royce delivered 129 luxury vehicles, which puts them up 7.5% from last year. To date Rolls-Royce has delivered 829 luxury vehicles.Â How have they done? The answer is rich clients in emerging economic markets, like India which is one of their strongest. Rolls-Royce has remained hush-hush about new orders but is optimistic of their future. The marque aims to deliver 2,000 cars by 2010, this effort has generated 200 extra jobs at the Goodwood factory, East Sussex. Spurring the economy one Rolls-Royce at a time, thanks.
The Rolls-Royce Phantom Coupe is the third model to make the Phantom line up and the first to debut on new CEO Tom Purves' (prior CEO of BMW North America) watch. We say bravo, Mr. Purves! The Rolls-Royce 2009 beaute, Coupe will be made available later this year for 400k.Â The Phantom Coupe emerged from the 101EX concept of 2006, the CoupÃ© is all-aluminum on an aluminum spaceframe.Â The two rear-hinged suicide doors close at the push of a button and the back end of the car comes up 250mm short of the original Phantom's length. In this exotic luxury car there are so many buttons to play with, you won't know what to push first. Â The push-button feature we loved the best is the Sport button on the steering wheel. When pushed, it puts the car into a new shift program that holds gears longer, the autobox kicks down faster, and the pedal response is quicker, the sportier transition does 60 in 5.6 seconds. That's pretty ace for a 5,800 pound, big boned coupe.Â The fuel tank on this luxury automobile is larger then the Drophead, the trunk can accomodate four golf bags and don't fret, the Phantom Coupe still demands your chauffuer in tote.Â
The 2009 Rolls Royce Phantom offers three choices of 21-inch wheels, two of them forged with alloy numbers.Â On this exotic fleet there are standard exterior color palette which come in nine colors but Rolls-Royce offers 44,000 hue variations, "I don't think we'll use all the colors but they're there," Purves said. Duh? Â The most fantastic, standout feature on the more aggressive Coupe is called the starlight headliner, think luxe planitarium.Â The classic Rolls Royce ceiling is adorned with 1,600 fiber-optic lights that can be dimmed or brightened to suit your mood, that's educational and sexual! Incredibly the stars are all done by hand and on request can be arranged to mimic the northern sky but we wouldn't expect anything less from Rolls-Royce, would we? Smaller than the grand-daddy Phantom and slightly larger than the baby Drophead, we think the Coupe is the creme de la creme of the Rolls-Royce Phantom line. Â