Bentley CEO Wolfgang Durheimer has confirmed the company’s intentions to enter the luxury SUV arena by 2014! This could be a sought-after Bentley rental someday. That is if Volkswagen approves, as it is the corporate parent company. Let’s just hope that team Bentley gets its way so it may compete with the likes of the Porsche Cayenne, BMW X5, Audi Q5 & Q7, Range Rover and other luxury SUVs already on the roads.
Which is precisely what Durheimer plans to do—compete directly with the above-mentioned brands. Durheimer stated,
"If Bentley were able to sell an SUV with the same level of craftsmanship as a Continental or Mulsanne, we could have an interesting success on our hands. With an SUV, Porsche doubled in size.”
2014 Bentley SUV
It doesn’t hurt his cause that Durheimer previously headed Porsche R&D and helped shepherd the development and introduction of the Porsche Cayenne. The first-ever Bentley SUV could share the modular MLB architecture that underpins the next-gen Cayenne, Q7 and VW Touareg, complete with an aluminum space frame. As for what will lurk under the hood, that remains under wraps.
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Bentley SUV renderings
Post by Imagine Lifestyles Luxury Rentals