Do Your Thing Tom Ford



In a state of economic panic, major department stores are reducing overhead and cutting prices. Macy’s is feeling the fallout and plans to eliminate about 7,000 jobs over the next couple months, that is four percent of the company workforce. Macy’s will be closing 11 stores across the country. And right behind is Saks Fifth Avenue which is slated to cut 1,100 jobs and Neiman Marcus with 375 jobs. The unemployment rate is way high and people are suffering. Well, some people are suffering, Tom Ford is not suffering nor does he sympathize.

The popular menswear designer who once offered feather-scrap jeans at Gucci for $3,000, is going his own way. Tom Ford for Tom Ford is now offering a pair of Japanese selvedge denim jeans for $990. The front button is plated with 18-carat gold and the pockets are lined in silk. On the back, merely a straight line stitched across each pocket and a small black label. For which the label reads TF001 for the Tom Ford boot, or TF002 for the straight-leg cut. We heart Tom Ford’s understated designs and in your face approach. Walking about with a huge label on your shirt is new money passe, you shouldn’t look expensive, you should feel it. Ford is about old world money, sophistication, and exclusivity. Exclusivity is luxury and Tom Ford is a luxury icon. Tom Ford if you make it, they will come even in this economy.  Think Tom Ford jeans are insane? That’s just because you can’t afford them. Do your thing Tom Ford!