Fewer Ferrari Owners Are Seeing Red

Red Ferrari

Red Ferraris are decreasing in popularity

Ferrari brand is often associated with a shiny red exotic sports car…but that trend seems to be changing!  Back in the 1990s, a full 85% of all Ferraris were sporting the signature red paint job.  That number has dropped to 45% in 2010, perhaps an indicator that buyers want their prancing ponies to display a more unique quality.

No worries, you can still rent a Ferrari in the shiny red traditional method from Imagine Lifestyles Luxury Rentals, but we also offer black…because we are daring.



Ferrari seems to be focused on taking advantage of the entire color spectrum, offering custom colors, two-tone paint jobs and anything else buyers wish.  In fact, buyers can now send a sample of any color they choose to Maranello, and Ferrari will match it.

Ferrari rental

Red certainly is a great shade for a fierce sports car like a Ferrari

Some customers are going all-out and ordering roofs painted a completely different color than the body.  The mental picture I have of this is terrible, but if you have the money to customize a Ferrari, I suppose it should be done to your liking!


Ferrari also claims to have perfected a three-layer painting technique that results in a brilliant and deeper finish.  Special order finishes on Ferraris have increased from 1% to 10%, outlining the need for it.  So go ahead, order your camouflage Ferrari today…but I will judge you.

Ferrari paint jobs

An interesting Ferrari paint job for the Gumball 3000



Don’t miss our fleet of exotic rental cars and more on your way out!





Post by Imagine Lifestyles Luxury Rentals