It is quite unusual for a leading automaker to alter their badge in any way. That is why it is such a shock that Rolls Royce has rolled out a new one—for the first time in 108 years!

Rolls Royce launched a special version at the London Olympics. All 3 examples are shown above.

Rolls Royce stepped up its game during the Olympic games

Rolls Royce chose the closing ceremony of the Olympic games in London to unveil the new badges, which replace the double R-R for the first time since 1904! The Rolls-Royce Bespoke Design Team, who must be quite persuasive to challenge such a historical take and win, designed them. To keep things interesting, just 3 examples of the Phantom drophead coupe cars rolled out sporting the new logo. The Spirit of Ecstasy emblems are prominent on the hoods, sporting a flag rather than the traditional flowing goddess gown.

Attention to detail and history make the Olympics cars special. It will be interesting to see how much these exclusive cars are worth in the future!

Imagine what the wheels alone are worth to a collector

Other details for the Olympics Rolls Royce include:
• A traditional laurel wreath and torch on the steering wheel
• The words “London 2012” appear on the wheel, with the words “Citius, Altius, Fortius” surrounding it. (That translates to the Olympic motto, Faster, Higher, Stronger).
• Unique tread plates identify each car as ‘One of Three’, making the exclusive trio quite important, indeed!
• These 3 cars may be the most unobtainable Rolls Royce cars ever created.

Perhaps 3 different colors could have been used for this project

 

 

Rent a Rolls Royce today and discover why so many embrace the brand!

 

 

Post by Imagine Lifestyles Luxury Rentals