Louis Vuitton Moves into the 21st Century

Luxury brand Louis Vuitton is stepping it up on cyberspace. Although the company has had internet presence since November 2007, Louis Vuitton has finally realized the massive market potential of the world wide web. While internet promotions may take edge off the exclusivity factor, it is vital for Louis Vuitton to boost stagnate sales and profit. As part of the fresh internet campaign, LV has released its first designer bag that is online before it’s even in stores. The 18.5" x 13.4" x 8.3" Monogram Tote retails for $1,100 and will only be available online until June 1. In all honestly the tote is nothing special, very boring actually.  We have seen much better bags come from Louis Vuitton, we don’t understand the blandness but, at least, we can say welcome to the 21st Century. LV has additionally jumped on the Twitter craze. A Louis Vuitton press release promised that the Vuitton Twitter feed would inform followers of new product information and upcoming events. If Louis Vuitton isn’t on facebook yet we are sure they will have a page up there soon enough. Good luck cyber surfing Louis Vuitton!