Mercedes is rolling out the next generation of its Mbrace in-vehicle communications system (cloud-based services), Mbrace2, set to ship out in the new SL Class cars in March.
Mbrace2 will incorporate social media sites like Facebook, Twitter, Yelp and Google to enhance the overall driving experience…and to compete with the expanding technology in automobiles! Unlike Ford’s amazing MyTouch, however, Mbrace2 will not feature a touch screen. So…if someone were to hijack your Mercedes or Mercedes rental, could they hijack your Facebook account? This could be huge!
People interacting with the Mbrace2 kiosk
Mbrace2 offers a version of Facebook that is somewhat limited when the car is out of the ‘Park’ position, for obvious safety reasons. The Mbrace2 Facebook screen allows the driver to access Places, Friends, Events, Wall, News Feed, and the Mercedes-Benz Facebook page. Only Places, Friends, Change My Status, and Events are available when the car is not in park, however.
Updates will be provided over-the-air, and mbrace2 works with iOS and Android devices. Other perks of Mbrace2 are services provided by a real-time concierge service, which is no-doubt less frustrating than phoning a friend!
Dr. Dieter Zetsche, head of Mercedes-Benz Cars summarized the new technology best when he stated:
"Any machine is equal parts art and science. Zetsche urges drivers to embrace the concept of "life, liberty, and the pursuit of mobility."
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Post by Imagine Lifestyles Luxury Rentals