German born model Julia Stegner was featured in the Pirelli tire company’s 2005 calendar. Since then, the blonde bombshell has exploded onto fashion magazine covers, the Victoria’s Secret runway show, and ad campaigns for Dolce & Gabbana, Escada, Hugo Boss and Chloé. Now in 2009, Stegner is the new face of Mercedes-Benz. This is not the first time that Mercedes-Benz and the high fashion world have collided. Mercedes has received much fashion recognition and attention for being the predominant sponsor of fashion weeks around the globe.
As such, the Mercedes-Benz Fashion Week Berlin 2009 debuted Mercedes-Benz’s new campaign featuring Julia Stegner, shocking. The glam shoot, shot by photographer Michelangelo di Battista co-starred the fresh 2009 Mercedes-Benz CLS 350 CGI Grand Edition. The 2009 Berlin fashion week was the perfect outlet to push the new Benz with some serious sex appeal; as Mercedes-Benz CLS 350 CGI Grand Edition sales started in January 2009 and the market launch was in March. Stegner dominated the photos, obviously, but take note that the Mercedes-Benz CLS 350 CGI Grand Edition features 18-inch AMG light alloy wheels in a 5-spoke design, designer leathers and a matte finish.
In the official press release the new Vice President of Brand Communications for Mercedes-Benz Cars, Anders Sundt Jensen said, "with Julia Stegner as brand ambassador, we have given our long-term, international fashion activities a fascinating and world-famous face. She particularly represents the connection between German origin and international flair. That’s why in our key visual we have very consciously placed Julia Stegner together with the new Mercedes-Benz CLS Grand Edition." This is all relevant, well, because the campaign is hot and worth taking a second look at! For your pleasure only, here is some behind the camera action via the eMercedesBenz site.
We have to wonder why Mercedes-Benz didn’t use the the more famous German and, also, Victoria’s Secret model, Heidi Klum? Maybe Klum was pregnant again, booked or just too mature to revive the Mercedes-Benz marque.