There was something missing at this year’s Los Angeles Auto Show: a space on the showroom floor dedicated to Rolls Royce! This year, the luxury brand changed gears, opting to host its exclusive event in a private LA area residence. The Rolls Royce auto show was certainly something altogether different this year, and those in attendance were quite pleased!
There were no crowds, annoyance or riff-raff for attendees of the Rolls Royce show this year in LA! It was housed in a private residence far from the bustling, overcrowded convention center.
The invite-only viewing of the next generation of Rolls Royce luxury cars was held in a private villa in Hollywood Hills. Attendees were pampered and treated to a very special preview and included celebrities and valued customers. According to Rolls Royce CEO Torsten Müller-Ötvös, the private affair was “More befitting of our brand.” Following two hours on the convention center floor, Müller-Ötvös retreated to the private showing where champagne and salmon and exotic cars like the Ghost awaited.
The weather the day of the show was a surprising twist, as the LA area was cloaked in a blanket of fog. An assistant for the private show joked, “We called God to arrange the fog”, because it actually worked to shroud the elegant cars in a bit more mystery and drama throughout the event. Also present was a rare Phantom Aviator coupe, one of just 35 examples created.
Overall, this year’s show was decidedly Rolls Royce style and a more private and effective way to spend time with a handful of very special customers. Do we want to see every luxury company vacate the convention center? No. It did, however, serve Rolls Royce and their clientele base well. Müller-Ötvös sums it up best: “Basically all of our customers are VIPs. They’re more comfortable in that environment.”
The Rolls Royce client expects the red carpet treatment. A crowded convention center, even in LA, simply won’t do.
Post by Imagine Lifestyles Luxury Rentals