There are a plethora of advanced automotive safety features available in Aston Martin luxury cars and others, but they seem to be losing traction with buyers. It is not that buyers do not appreciate the safety perks–they simply want the ability to turn them off and gain total control at times.
In efforts to ensure customer satisfaction, Aston Martin is working to make sure buyers can easily switch off certain features like electronic stability control. While additional safety features are in the funnel, they will have the option to be shut off as desired.