Bugatti Opts Against Branching into Luxury Sedans

Bugatti Galibier concept

The Bugatti Galibier concept had the automotive community on high alert for the brand to branch into the luxury sedan segment. Rumors then came and went that it would or would not reach production–this madness went on for years. Bugatti president Wolfgang Schrieber is putting the brakes on the Galibier rumors for now, announcing that the company would maintain its focus on brand purity and that only means supercars.

Would the Bugatti Galibier concept only serve to dilute the brand or could it create a new idea of what a luxury touring car could be? Can a brand offer both? These are all questions Bugatti has been working out during its decision making process. read more