Dangerous curves are ahead for Bugatti, just not the type they are known for! With the launch of the Bugatti Lifestyle Boutique, the brand enters the fashion realm in style. The Bugatti family has a rich history encompassing many forms of art–so a move into high-end clothing should be seamless.
The display shelves inside the store are comprised of carbon fiber and aluminum as a nod to the luxury vehicle components used in the fleet. The shape of the shelves resembles a spoiler.
Bugatti Lifestyle Boutique drives the brand home and directly into the closet. Many automotive brands also offer clothing lines and specialty items, think Ferrari and Lamborghini. In fact, Ferrari stores generate quite an impressive revenue stream for the Horse. With the Bugatti Boutique such a new concept, it is not clear if they will enjoy the same success just yet, though it certainly seems likely.