With the luxury automotive industry still reeling from the leadership change, the Ferrari brand may now be for sale. Initial reports indicate that Fiat Chrysler Automobiles are poised to split off the Ferrari brand and lead a certain amount of shares to market. It seems that soon there will be signs screaming: Ferrari brand for sale.
The company won’t be parting with all of its Ferrari brand shares, or handing the reins to the highest bidder. Instead, they will offer approximately 10% of the separated Ferrari brand as early as next year. The remaining 80% percent will be made available to Fiat Chrysler shareholders and the additional 10% remain with the son of Ferrari founder Enzo Ferrari. It seems quite odd to think that son of the founder of one of the most successful brands in the world holds only a 10% share.