Ferrari let fans take the wheel and vote for the Ferrari F1 car name this year. The idea turned out to be pure marketing success, with 1,123,741 Ferrari fans participating in the decision. While this is not the first time a luxury car company has given social media fans the opportunity to name something, it was certainly an enormous turnout! The official name chosen by the masses is: The Ferrari F14 T. Over a million fans stormed Ferrari’s Scuderia website to vote for this year’s Formula One car, dubbed the Ferrari F14 T. The name was selected from a total of 5 options.