Ferrari SpA has announced plans to halt production volume in favor of maintaining brand exclusivity for future high-end supercars. Ferrari chairman Luca Cordero di Montezemolo revealed the following to reporters at a recent strategy presentation at the company’s Maranello headquarters: “We made this decision because it is important also for the dealer cultures. Dealers must understand that quality is important, not just quantity.”
Ferrari will reduce supercar sales to fewer than 7,000 units annually in order to maintain brand exclusivity