Now that Ferrari is to become a bit separated from the rest of the family at Fiat, will luxury brand Maserati become the new flagship? Just last year Fiat CEO Sergio Marchionne announced that the prestigious Ferrari brand would be spun off into its own sort-of entity in order to receive healthier gains for the company overall. What that means is that the majority of Ferrari shares remain with FCA, but now others have the ability to purchase stakes for the first time ever.
With Ferrari in it’s own cozy stable, does that make Maserati the new kingpin? According to some sources, Fiat is now grooming Maserati to become even more of a marquee than it already is, which would make it the Fiat front runner. Marchionne stated that Maserati is to become “the most coveted, exclusive brand that we have.”