What Direction Will Ferrari Take Without CEO of 23 Years?

The Ferrari brand will be taking on new roads now, and it will be moving forward without CEO Luca di Montezemolo. Montezemolo has been at the wheel of the Ferrari brand for an impressive 23 years. So which direction is the Prancing Horse headed and under what leadership?
The short clip above shows Ferrari CEO Luca di Montezemolo speaking of his retirement from the brand. It is just a little over a minute long, and appears to be at an event. Expect a full announcement from Ferrari when the act becomes official. read more

Ferrari to Halt Availability in Favor of Exclusivity

LaFerrari

Ferrari SpA has announced plans to halt production volume in favor of maintaining brand exclusivity for future high-end supercars. Ferrari chairman Luca Cordero di Montezemolo revealed the following to reporters at a recent strategy presentation at the company’s Maranello headquarters: “We made this decision because it is important also for the dealer cultures. Dealers must understand that quality is important, not just quantity.”

Ferrari will reduce supercar sales to fewer than 7,000 units annually in order to maintain brand exclusivity
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