Mercedes-Benz has been dropping hints that it is about to toss more brain muscle toward technology. It is already a worthy adversary to any tech savvy exotic carmaker, but word is that Mercedes-Benz technology is gearing up to do more than just impress…it wants to drop jaws.
Slowly over the past few years it seems that Audi and BMW have stolen the limelight in terms of engaging customers with technology. BMW’s bold ‘i’ badging clearly communicates to the world that it is futuristic and intelligent, and that cool blue doesn’t hurt the goal. So what can Mercedes-Benz possibly do to gain an edge on the likes of the BMW i line or Audi?