Following rumors of a not-so modestly priced Land Rover, the company has dismissed rumors of a range topper above the Range Rover line. While it may seem surprising to some, it could just be the ticket to maintaining the luxury SUV traditional standards all have come to expect from the brand.
In the past, the first image that came to the mind when visualizing a top-of-the-line exotic SUV was just the Range Rover. Along with success, however, comes competition, and many automakers have moved onto that territory to tout their own luxury SUV offerings. They say imitation is the sincerest form of flattery, yet it is a good guess that Land Rover would prefer to be ogled and purchased rather than facing down endless rivals in their market. Even so, Land Rover is standing firm for the time being, refusing to create anything more extravagant than the already amazing Range Rover fleet.