Take a moment to take in the Rolls-Royce brand as it stands today. It is a force to be reckoned with, selling a record number of luxury automobiles in 2014 and continuing forward with much momentum. It is rather difficult to fathom that just 17 years ago it was sold to BMW with no factories and no cars—only the name survived a serious drought in business.
BMW acquired the Rolls-Royce name in 1998 for £50 million euros. Not a bad investment when you look at the brand today. That sum only bought the famous name, no cars and no factories.