A while back we covered the Eminem endorsing Chrysler Super Bowl ad, which displayed the carmaker’s Detroit roots, where the famous rap star is from.  Now it seems Audi has stepped on some industry toes, as they aired an ad in Germany for the new 2012 Audi A6 Avant rolling to an interpretation of Em’s “Lose Yourself”.  Yep, that was the song featured in Chrysler’s ad…watch below!

This Audi ad features an Audi cruising the streets of Germany to Eminem’s "Lose Yourself", strikingly similar to Chrysler’s epic Super Bowl ad

Imitation is the most sincere form of flattery, no?  The answer in this case is no, as ‘Eight Mile Style’, the Michigan-based company that handles Em’s song licensing, has filed a motion to squash the ad.

Em was cool with Chrysler using his music to communicate the proud and gritty hometown vibe that is Detroit for the iconic “Imported from Detroit” Super Bowl ad.  He is not cool with Audi, obviously not from Detroit, using an unauthorized interpretation of his work.

Synopsis:  Slim Shady finds Audi’s behavior quite shady!

 

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