The 3D Audi commercial
Audi was recently awarded the “Certificate of Merit” for the 3D ad campaign unleashed for the Audi A8 L. The accolade is from One Show Interactive, a renowned non-profit focused on elevating creative work in the industry. You can discover an award-winning luxury car with an Audi rental today!
Audi is not a beginner in the awards arena, having previously won three consecutive awards from the 2011 Campaign India Digital Media Awards, including:
• Gold in the automotive category
• Silver in the online advertising segment
• Silver for best integrated campaign
Audi is currently the fastest growing luxury car brand in India, and is accomplishing a very strong rebranding worldwide. The A8 3D campaign communicates the brand’s core values of progressive technology and sophistication, going beyond traditional advertising and allowing users to explore the car interactively. I personally feel this will be the road advertising will take for the future, as users will expect and demand interactive options.
A bit more information on the making of the Audi 3D ad campaign
The Audi ad campaign includes a custom 3D car brochure and the 3D anaglyphic glasses. This artistic and interactive campaign has helped to position Audi as a symbol of luxury and status and has received tremendous response!
Post by Imagine Lifestyles Luxury Rentals