David Beckham’s "huge" underwear advertisement for Emporio Armani men brought in mass amounts of publicity. Crowds swooned over the Time Square billboard in Manhattan. All the positive attention prompted Armani to ask Beck’s wife Posh to get in on the campaign.
Posh spice a.k.a Victoria Beckham will pose in just Emporio Armani women’s underwear for the Spring/Summer 2009 campaign. The shoot will be done by photographers Mert Alas and Marcus Piggott. "Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business," said Armani in a recent press release.
The couple is celeb-royalty, their British estate has been dubbed Beckingham Palace.Â Emporio Armani has finally done a good thing and we are excited for the new campaign. Mr. and Ms. Beckham should help sell a lot of underwear for Armani and if not, at least they look good trying. Even better than good, they are so great looking it’s not even human. You know you are dying to see the leggy waif drop her knickers this time.