The Rolls-Royce White Glove driver course is poised to pave the way toward a better brand understanding and operations by today’s chauffeurs and professionals. With traditions and even minimal etiquette standards nearly a distant memory, can the brand salvage some of that former class and pizazz? The focus of the program is on proper driving and operational professionalism. What that means: A Hawaiian shirt is never acceptable attire for the chauffeur of a Rolls-Royce car.

Geared toward keeping the traditional chauffeuring practices alive, the Rolls-Royce White Glove professional driving school delivers owners from fleet frustration.

The Rolls-Royce white glove program provides training for interested buyers. Much like driver’s education programs, the Rolls-Royce professional driver course does not ensure a viable finished product—but it certainly gives it every effort. Andi McCann, head instructor of the course, lightheartedly summed up the driving school effort: “A Rolls-Royce is a splendid piece of art. It is a monument of brilliant engineering. The driver is the weak link.”

The Rolls-Royce White Glove Driving Course at a glance:

• The Rolls-Royce buyer can select from a basic security course or a more elegant professional curriculum. While both driving courses cover the basics, the more upscale course offers appropriate etiquette and a deeper understanding of what it means to own such a remarkable and historic machine.
• A majority of the attendees are not owners of the cars, but rather, hotel employees, valets and professional chauffeurs.
• Remember the largest order of Rolls-Royce Phantoms ever placed? Employees of the Louis XIII Hotel where the fleet will live will all be attending the White Glove driver course. Good form, sirs.
• The course outlines proper attire, behavior and vehicle operation from a chauffeur standpoint. Neat items include: Helping a lady emerge in a short dress, avoiding paparazzi, safety, kidnap or attack strategies.

One of the rules taught in the Rolls-Royce professional driver course: Never cross the Spirit of Ecstasy hood ornament. The driver is never to walk in front of the vehicle or the passenger. Efforts like this are always a great idea, no one wants to hire a professional chauffeured car and have the driver ruin the experience!

Post by Imagine Lifestyles Luxury Rentals