South Beach clubs seem to end up going one of two ways: grunge, raw and rock’n’roll, or luxuriant and in a five-star hotel. Opium Group vies for the latter. While Prive and Mansion seem to have largely missed that mark, the more recent SET nightclub gets closer. Then the Opium Group hit success with latest spot, Louis, in the Gansevoort South Hotel.
Roman Jones is a managing partner at Opium Group and the mastermind behind Louis, an all-V.I.P 18th Century-esque nightclub. Which features a historic horse carriage, magenta carpeted entrance and gilded doors; guarded by midgets in white wigs and soldier uniforms. Louis is Versailles fused with burlesque but in the future. The 5,000 square foot space holds vintage crystal, leopard prints, baroque sofas, and French antiques.
Getting through the first set of velvet ropes is a feat in itself, so good luck. Roman Jones is usually at his table in front, entertaining very important people. You can’t miss him because his statue rests ib tge bar, his face forever immortalized in porcelein. We suppose the life-sized statue marks his territory, his table, his club and his proverbial being in South Beach. Roman Jones makes no apologies for his big white face statue or his strict door code. The code is simple, it comes down to big money, being hot and who you know. A Royal decree for high society aristocracy and celebutantes.
The front of Louis is lounge-y. Leggy, Marie Antoinette look-alikes in barely there uniforms bottle serve for the 30 private tables. A faux-library, pink graffiti and more mirrors shape the back room which houses the DJ booth. High energy music reverberates through a Funktion 1-designed sound system. Premier DJ’s like Samantha Ronson, Aoki and AM have already spun the night away. Viva la dance! Louis is a world of make-believe of misbehaving. If you can’t get in there’s a reason but give us a call, Imagine LIfestyles is happy to help.