Lamborghini Estoque concept

Last June, we covered luxury car concept Lamborghini Estoque, curious if it were a joke. It seems that the incorporation of the Lamborghini brand into the Volkswagen Group may just lead to production status for the “everyday driver” Lamborghini Estoque. 

CEO Stephan Winkleman has shared plans to produce an entire range of models to deliver the option of daily use.  Is this a hint that the Lamborghini Estoque luxury concept car that was introduced back at the 2008 Paris Motor Show could see production?

Touted as an exotic car, those behind the branding also hint that with a 4-door Lamborghini, you can hit the road in it daily, something unheard of.  It takes more than an additional set of doors to make a supercar like a Lambo a daily driver, so what else is going on here?

The Ferrari FF Hatchback sold out immediately

It would make sense, as there have been a few brands known for making exotic coupes branching out into the 4-door segment.  Other four-door exotics include the Porsche Panamera, Aston Martin Rapide, and the Ferrari FF, all created to cater to those who require more space and versatility.  The Ferrari FF hatchback sold out just after it was introduced, and the other brands are having luck with their models as well.

Aston Martin Rapide

Porsche Panamera

Do you think the Lamborghini Estoque would fit in and compete with the above mentioned market niche?  Comment below!
 

 

 

 

Post by Imagine Lifestyles Luxury Rentals