With the semi-recent roll outs of the Ferrari FF wagon, Lamborghini SUV, Porsche Panamera and more, very little surprises. Audi is aiming to join the ranks with their remarketed luxury wagon, a power-swilling and off-roading machine meant for much more than transporting offspring and groceries.

 

Nothing says offroading like a…wagon? The Audi Allroad Quattro 2013

The  2013 Audi Allroad Quattro is being marketed without the keywords ‘wagon’ or ‘hatchback’ in efforts to avoid the ugly stigma of practicality. The auto industry is fueled by emotion, and Audi wants people to view the new wagon in a new way—as a vehicle with versatility, power and prestige. Good luck! The Audi A4 Allroad Quattro has been available since 2009, and is based on the A4 Avant wagon. The brand hopes to gain traction with the newest sibling, running over competition in the wagon wanton realm.

Ferrari’s hatch can handle a snow drift, along with some serious drifting

The specs:
• Turbocharged direct injection 2-liter inline 4-cylinder engine (211 horses, 258 foot-lbs of torque)
• Nails the 0-60 mark in 6 seconds
• Compact size
• All wheel drive
• Starting at $40,000

There has actually been a Ferrari hatchback invasion overseas. Could this ever occur stateside with an Audi wagon? Is that a world gearheads want to live in?

Quattro

While the performance of this model is sufficient, the lack of “luxury” from a luxury brand is apparent. The $20,000+ Hyundai Elantra GT comes with onboard navigation and the industry’s best backup camera, yet the $40,000 Audi wagon lacks these and other features that luxury buyers consider standard. Once the issue of interior amenities is addressed, Audi could be onto something here!

The Audi wagon has been around for a while, but is being repositioned to compete with current luxury hatchbacks and wagons

…Custom is not always best

 

 

Post by Imagine Lifestyles Luxury Rentals