Bentley has enjoyed record sales and customers are already lining up for the upcoming SUV. Over 4,000 people have expressed interest in purchasing a Bentley SUV prior to even viewing it. Based on that surge and other factors, the company expects to sell around 3,000 of the units when they reach showrooms in 2016 and can likely price them in the painful level.
The Bentley SUV is being billed as an ultra-luxurious method of transport even in off-road conditions. It is difficult to imagine, but it could be a more luxury focused Land Rover type vehicle. According to Bentley’s CEO Wolfgang Durheimer: “The Bentley SUV will be the most exclusive, most luxurious and most expensive SUV in the world. The level of luxury will be extraordinary.” He shared that statement with London reporters while showing a video of the talented SUV scaling some sand dunes.
Bentley is part of the enormous Volkswagen family. That gives the brand much power and resources to pull from when adding to the lineup for the future. The SUV will no doubt have the full VW benefit behind it.
Volkswagen has a lofty goal to unload 15,000 vehicles by 2018. The Bentley SUV is positioned to help achieve that feat. The overall issue boils down to the pricing for the SUV, which could start as high as $214,000. The end result will strengthen the brand via more offerings, positioning the pack with an SUV, sedans, coupes and grand touring vehicles. Bentley and Volkswagen will be able to go head-to-head with Mercedes-Benz, Porsche and Land Rover if everything remains on schedule in current form.
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