Ferrari is stepping up to assist with the aftermath of hurricane Sandy in the best way they know how: they will auction a Ferrari F12 Berlinetta and donate the proceeds to relief efforts! It will mark the first Berlinetta sale in the United States. The auction is slated for November 17th, 2012 at the Formula One Grand Prix in Austin, Texas.
Ferrari CEO Marco Mattiacci stated:
“Here at Ferrari, we have experienced and seen the devastation that Hurricane Sandy has caused in the affected area firsthand. We want to use our event next week at Formula One in Austin to give back to our local community by auctioning the F12 Berlinetta.” Ferrari North America’s headquarters are in Englewood Cliffs, N.J.
In addition to the luxury car auction, Ferrari opened a special contribution page with the American Red Cross, where fans can easily donate to the cause.
Ferrari is much more than a supercar–it is one of the oldest and most generous companies operating today. When it is time to give, Ferrari doesn’t hesitate. During times of chaos, like the Ferrari 458 fires, the brand is quick to pull in and correct any and all issues with professionalism and a customer-oriented attitude.
The Ferrari F12 Berlinetta is the latest from the brand, set to hit the market in the second quarter of 2013. The supercar will start with a base price of $315,888, though the one teetering on the auction block will certainly nab more than that for the relief fund. Overall, the Berlinetta is already in high demand, and we fully expect an all-out war for the rights to the first one stateside!
Ferrari is not alone–other luxury automakers have stepped-up:
• BMW of North America shelled out $1 million to the American Red Cross
• Mercedes-Benz also donated $1 million to the Red Cross
• Toyota mirrored with another million
• Volkswagen came in last with a $500,000 donation. They did not get the million-dollar memo.
The final bidding war for this aggressive car will certainly make headlines once the price is leaked!
Post by Imagine Lifestyles Luxury Rentals