Eminem Endorses Chrysler 200 Luxury Car via Super Bowl Commercial

Chrysler and a few other standard automakers have been working hard to be viewed in a more luxurious light, as luxury car brands.  Case in point:  Chrysler shelled out approximately $9 million dollars for celebrity Eminem to endorse the 2011 Chrysler 200 via a Super Bowl ad.

In the two-minute ad, Eminem’s ‘Lose Yourself’ barely plays in the background, and the star highlights how Detroit is the ‘Motor City’.  The 2011 Chrysler 200 sedan is being positioned as a luxury car, and the Super Bowl ad was likely a smart choice for the brand, with its insanely high volume of viewers.  For our fans in the windy city, follow link to view our luxury rental car Chicago fleet, now with new additions.

I just have to scratch my head at the choice of celebrity endorsements…because Em hasn’t exactly been around for a minute, but I suppose he does hail from the motor city and hold a large following.  And since when does Eminem do endorsements (at least I cannot recall any)?  Has he lost himself, perhaps?

The Chrysler 200 convertible version is set to arrive just in time for spring, with a price tag of around $27,195 base and $31,990 for the Limited.  A third model, the 200 convertible S, will be priced later in the year.
 

 

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