Porsche Identity Crisis? Base Models May Bring 718 Back

Rumors are circulating that Porsche could be planning a move to rename the Boxster and Cayman models. In the future, they could be labeled the Porsche Boxster 718 and the Porsche Cayman 718. Is the Porsche 718 moniker poised for a comeback?

Porsche 718Will the new Porsche entry-level automobiles be bringing the 718 digits back into play? Some sources say yes.

The Porsche 718 badging rolled in to replace the 550A convertible racer. It was an open-cockpit racing Porsche produced between 1957 and 1962. The 718 Porsche revised the suspension and other key components and featured a mid-engine layout. It made its grand debut at the 1957 24 Hours of Le Mans race but did not finish due to an accident.

Porsche 718

The 1959 Porsche 718 RSK sold for over $3 million USD at Gooding & Co. auction house.

Because the history of the Porsche 718 is racing, it is interesting that there could be road models carrying the numerics. The potential change is garnering mixed reviews, similar to when celebrities attempt to revamp their identities by changing their names (Think: Prince the symbol and Puff Daddy, P.Diddy, or just Diddy). The change sometimes means diddly squat to the overall product, but exceptions do occur.

Porsche 718Will a new identity add a greater sense of power and urgency to the Porsche entry-level models? Many find the lower level Porsche offerings weak and refer to them as the “Poor man’s Porsche”.  Overall, the next-generation could be labeled with 718, 718 S, 718 GTS, 718 GT4, and others. Will a new name be the only changes, or will Stuttgart be ponying up some additional horses to alter old opinions? We shall wait to see what the brand has in store for 2016.

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