The latest fashion for Rolls-Royce was actually inspired by the fashion industry. The Rolls-Royce Wraith has taken to the market like a model to the runway, being described as ‘haute couture’ and even ‘business chic’. So why is the latest member of the fleet being labeled with fashion terms rather than the typical automotive fare? Because she was designed to pay homage to the tradition that is Fashion Week.
Rolls-Royce’s new fashion-inspired Wraith is a lot like a new Birkin bag to the fashion industry.
The luxury that all expect from a badge like Rolls-Royce can sometimes take a few additional steps and land in new territory. In the case of the Wraith, new lines were far from subtle in terms of the ideal blend of luxurious textures and materials. This is a sophisticated grand touring vehicle dressed to the nines and taking reservations. The usual iconic placements are all there, but there is simply something decidedly special about the Wraith, it is as if she is right on time in a time when a touch of change is both unexpected and awe-inspiring.
The interior of the Rolls-Royce Wraith utilizes a sensuous silk and other satin-style fabrics. Rolls-Royce designer Michelle Lusby seems to have doused the usual suspects in favor of an enticing ball gown sequence for the cabin. The end result is just enough pizzazz on the exterior paired perfectly with the smoothest ensemble awaiting inside. There is another version of the Rolls-Royce Wraith still slated to emerge later in the year, and it will be dazzling to see which “inspiration” that nice lady is wearing. Now that the model has been met with such an onslaught of praise, will the brand be more daring with the colors and special touches?
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