Aston Martin has announced a new partnership with Italian firm Investindustrial. Investindustrial has acquired a 37.5 percent interest in Aston Martin, beating Indian-based Mahindra Group for the shares. Will the newly integrated Italian influence the British brand, or do fans prefer their Astons shaken, not stirred?
It was battle of wallets over wits between Mahindra Group, a $15 billion industrial conglomerate based in Mumbai, India, and Italian-based Investindustrial.
Investindustrial was the underdog in the deal, with approximately $4 billion in assets under its belt. Mahindra Group boasts a much larger bank account, with around $15 billion at its disposal. Investindustrial did ultimately win, agreeing to pump $241 million into Aston Martin brand in exchange for the shares. A majority stake is still held by Kuwait’s Investment Dar.