The burning question regarding the recently revealed W70 concept is this: Is it ok to pretty much copy the design cues of a big brand, switch up the engine and attempt to sell it? Recently we covered the LandWind X7 from China that may as well be a carbon copy of the Range Rover Evoque. The other little number making headlines is the W70 concept, which closely mimics the LaFerrari. Has integrity been replaced by the unimaginative, and is there an emerging market for high-end forgeries?

This is the accused: A LaFerrari forgery that has the automotive circuits chirping online. Some love it and others hate it–either way, the brave company has certainly attracted attention.

The company responsible for the W70 concept is called Exotic Rides, and is out of Orlando, Florida. They claim that they will build the vehicle upon order, as it exists now only in rendering form. They also claim it would pack a GM-sourced 7.0-liter LS7 V8 engine kicking out 600 ponies. While the power output is impressive, if these guys want to mold a brand and a reputation that will endure, they have certainly started out on the wrong foot by attracting the wrong type of publicity. Have they discredited their work, or is there a chance for them to switch things up? There seem to be more questions than answers for this issue.

It is unlikely that Ferrari feels even a twinge of a sense of threat from Exotic Rides, though the Prancing Horse is not known to take any type of dirty business lying in the hay. What is more likely is that Exotic Rides has already heard from the talented team of Ferrari lawyers.  The car has attracted much attention online, and the saga continues to unravel. It will be interesting to see what becomes of this.

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