There have been many rumors in circulation that Aston Martin could produce lower cost models and perhaps even an SUV offering. While the theories go back and forth, Aston Martin’s president in the Americas, Julian Jenkins, has stated that no such things are to occur at this intersection. That statement is rather vague, and does leave a sizable opening for future direction change and curiosities.
For the time being, anyhow, the Aston Martin badge will remain a status symbol for only elite and high-end exotic sports cars. There will not be a lower end Aston Martin offering, or perhaps not even an SUV in the near future. The approach of creating a lower cost option to reach new markets has worked successfully for other leading automakers in the past, such as Porsche with its Boxster. The Porsche 918 beast may boast an astronomical price tag, but a Boxster can be had for around $50,000. The Porsche Boxster has since been lovingly dubbed “The poor man’s Porsche”. It would certainly be humorous to find available the “Poor man’s Bond car”. It would be unlikely to catch 007 behind the wheel of a cheap Aston Martin, though it appears the brand has no intention of going cheap.
The least expensive Aston Martin currently is the V8 Vantage, paired with a price tag starting at $115,000. Aston Martin aims to remain steadfast on its path of exquisite and enviable machines and maintain the air of mystery and exclusivity. To that end, Aston Martin is busy collaborating with Mercedes-Benz for a lineup of new V8 engines and systems. Will it be enough to allow the brand to emerge safely from the danger zone? They are counting on China for that.
One last thing guys: Why was this ever ok? Remember the Aston Martin Cygnet, based on the Toyota IQ? It was a perhaps dinghy to the model, a sidekick garnering much enthusiasm in the humor arena. You know you want to pinch its little cheeks.
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