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A BMW Luxury SUV for $66,000 and Under? BMW Unleashes the X1

BMW is certainly stealing headlines this year, taking over as the leading luxury carmaker in India, and now unveiling a shocker in the form of its most modestly priced luxury SUV ever, the BMW X1.  What does this mean for luxury car rivals Mercedes-Benz and Audi in India?

Currently neither Mercedes nor Audi have a presence in the lower-priced luxury vehicle segment, which only serves to give BMW an added edge to their lead in the India market, if not consolidate it.  BMW’s India expansion has been a smashing success.

I can’t help but wonder how this will affect the luxury car market, and exotic rental car industry.  Will there be a new line of affordable luxury vehicles and possibly lower-cost luxury SUV rentals attached to a brand like BMW?  Wicked.

Among the options of the BMW X1 offered, the top-end version of the BMW X1 will go for approximately $66,000, and there are three versions available:

•    The sDrive 18i (petrol)
•    The sDrive 20d (diesel)
•    The SDrive 20d Exclusive

Thus far, the all-wheel drive xDrive model has not been released, and only the rear-wheel drive versions are available.

The BMW sDrive18i boasts a 2-liter petrol engine, and the sDrive 20d versions have 2-liter diesel engines.  The BMW X1 is positioned to compete with entry-level SUVs like the Nissan X-trail, Toyota Fortuner, Mitsubishi Pajero and Outlander.
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Post by Imagine Lifestyles Luxury Rentals