Kerry Katona’s Car Collection Fades

 

Some singing career British pop star Kerry Katona had, all she’s known for now is the has-been who had a nice collection of cars. Katona has taken the plunge from celebrity, Nuevo riche to, well, just average. Katona declared bankruptcy in 2008 after owing $115,645 in taxes and 2009 hasn’t been much better.  Her Porsche Cayenne GTS and Porsche 911 Carrera were repossessed and are now being sold at bargain prices on the internet, by AB Holding. Kerry Katona has already had to hand over the keys to her Aston Martin, Lamborghini and Range Rover, oh my. Katona is a prime example of getting too much, too young and not knowing anything about money. She isn’t the first and surely won’t be the last but now the girl is going to have to make due. Katona will be getting by with a $62,000 Mercedes sedan and $76,300 Nissan GT-R, a lot of people are still probably wishing they were her.

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Paris Hilton Shops To Save Us All

 

Currently, the uber-rich still have money and the poor just keep getting poorer.  And apparently Paris Hilton is very aware of this economy issue. The multi-millionaire celebutante admits that her income has been unchanged by the global financial crisis. Ms. Hilton confessed that promoters are still paying her upwards of thousands of dollars to make appearances. The girl who basically got famous off her daddy’s last name and bank account, is now pledging to do her part to save the economy. Paris is convinced that her excessive shopping habits will boost the retail industry, ergo, help the economy. The heiress is going to shop her way out of the recession and supposedly save us all. Paris Hilton is totally self-absorbed and narcissistic but, at least, she kind of has the right idea. 
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Simple Economics in a Bad Economy Spell Disaster for Lambo Employees

 

Lamborghini had record sales last year. Despite a great 2008, the luxury marque has decided to slow production. Lamborghini is planning to shut down its Sant’Agata production factory for two weeks within in the next months. The shut down will hit less than one third of Lamborghini’s work force, not terribly significant unless you’re part of the one third.  Just like Bentley and Mercedes-Benz, Lamborghini believes the shut down will project jobs in the future. As reduction in supply will keep demand for the luxury sportscars up. Simple economics in a bad economy is going to suck for some Lamborghini employees.  
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Bankruptcy Lawyers Make Big Bucks Now

If you ever had childhood dreams of growing up to save the world, become a bankruptcy lawyer. As the world goes bankrupt, its bankruptcy lawyers to the rescue. Of course, its not just about saving the world from financial ruin, these lawyers are being handsomely rewarded for their services. Studies show that the total fees paid for bankruptcy lawyers from 1998 to 2007 doubled, while the consumer price index rose about 25 percent. Chicago-based Sidley Austin LLP and New York’s Skadden, Arps, Slate, Meagher & Flom LLP billed hourly rates upwards of $1,000 in the past two months in separate bankruptcy cases. Basically while you’re going bankrupt, its possible your lawyer is making $15 plus per minute off of it. Just thought ya’ll should know. 
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Fly High on Starbucks

The premium coffee caffeine buzz is wearing off. For the last three months Starbucks has taken a beating in what was the companies worst quarter yet, but they still bought their third corporate jet. Starbucks’ shares have plummeted 56% in the last year and last month they had a $45 million private jet delivered. What was Starbucks thinking? Obviously they weren’t thinking  because this month Starbucks is trying to sell its new Gulfstream, 550. Starbucks’ new private jet has made only 15 flights, several of which were in Honolulu and Kona, Hawaii. Where Starbucks CEO Howard Schultz was taking a a two-week vacation. Schultz went on vacation while Starbucks announced the closing of 300 additional stores in January. Its ok because Starbucks has resolved to only keep one of its three jets as part of a new savings plan. Chief Financial Officer Troy Alstead said that Starbucks’ is aiming to save $500 million this year, well, good luck with that.

Apparently Starbucks’ ordered the 19-seat plane three years ago when yuppie America was all about premium Frappucinnos.  As for the new Starbucks’ Gulfstream 550, “the interior is tastefully completed in neutral tones of gray leather and gray cashmere. The Australian Walnut woodwork is high gloss finish and is enhanced with satin nickel plating throughout the aircraft.”  If you’re in the market for a basically brand new Gulfstream then buy Starbucks’s at a deal. The private plane that cost the coffee company about $45 million may be worth as little as $30 million, thanks to plunging market demand.
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Do Your Thing Tom Ford

 

 

In a state of economic panic, major department stores are reducing overhead and cutting prices. Macy’s is feeling the fallout and plans to eliminate about 7,000 jobs over the next couple months, that is four percent of the company workforce. Macy’s will be closing 11 stores across the country. And right behind is Saks Fifth Avenue which is slated to cut 1,100 jobs and Neiman Marcus with 375 jobs. The unemployment rate is way high and people are suffering. Well, some people are suffering, Tom Ford is not suffering nor does he sympathize.

The popular menswear designer who once offered feather-scrap jeans at Gucci for $3,000, is going his own way. Tom Ford for Tom Ford is now offering a pair of Japanese selvedge denim jeans for $990. The front button is plated with 18-carat gold and the pockets are lined in silk. On the back, merely a straight line stitched across each pocket and a small black label. For which the label reads TF001 for the Tom Ford boot, or TF002 for the straight-leg cut. We heart Tom Ford’s understated designs and in your face approach. Walking about with a huge label on your shirt is new money passe, you shouldn’t look expensive, you should feel it. Ford is about old world money, sophistication, and exclusivity. Exclusivity is luxury and Tom Ford is a luxury icon. Tom Ford if you make it, they will come even in this economy.  Think Tom Ford jeans are insane? That’s just because you can’t afford them. Do your thing Tom Ford!

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The Luxury Consumer in 2009

The luxury market is changing, everything is changing due to economic instability. Despite tough times though, luxury will not be lost. As stated by Forbes, affluent consumers will continue to spend but spend differently than before and high-end brands have decisions to make.  Top luxury brands have already begun and will continue to offer massive discounts unlike anything seen yet.

Luxury at a discount is everywhere and an oxymoron in itself. Luxury houses that make steep discounts are devaluating the high-end market sector overall, primarily because the "sale buyer" is different than the "high-end client." Thus to the "high-end client" or core customer base, the goods are worth less and lose exclusivity. Spoiled little girls walking around with once exclusive designer bags will only push core customers to look elsewhere. However, it’s a blurry line between discounting too much versus not discounting at all.  Upscale stores have to continue to turn profit or face bankruptcy. Does the designer house, luxury store lock in high prices, as Versace has promised to do; or  do they abandon the affluent client segment for the masses, in the hopes of turning profit now? It seems only time will tell the answer.  One point has thus far been true, in 2009 exclusivity of goods and services will be paramount to the luxury consumer, as will value and loyalty.

"The days of shopping ’til you drop are over," David Lamb, chief strategic officer at diamond house De Beers has said. Along with London-based market research firm Ledbury Research, it has been determined that the high-end, luxury consumer is definitely changing with the harsh times. Demand for socially and ecologically conscious goods is growing. People recognize "green washing" when they see it, which is when a company overstates or misrepresents its environmental commitment. Luxury consumers know more about ethical practices, manufacturing and production then ever before. The ultra rich have tightened up but will still spend if cultivated. The bottom line is that luxe consumers want to hold onto their exclusivity and high class principles. They expect to get more bang for their buck, and absolutely expect to get what they pay for. What are your thoughts on spending in 2009?
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The Billionaire Boys Club is Down

Maybe news of what the big time billionaires are losing will ease some financial pain, maybe not. It seems in this market everyone is affected and the bigger the fortune, the harder the fall. It may be a very new year but five very rich men are still feeling economic mishaps from 2008. Rather then big winners in ’08, these five were the biggest losers according to Forbes. Go ahead and drool over these big money amounts ya’ll.

Last year, Forbes named casino mogul Sheldon Adelson third on their list of the 400 richest Americans. The new money billionaire thus bequeathed himself "Sheldon Adelson the 3rd," a nod to his spot as America’s third-richest man. The no-nonsense son of a Boston taxi driver, had, after all amassed a $28 billion fortune by 2007.

A month later, shares of Adelson’s Las Vegas Sands (nyse: LVS) casino company had increased to an all-time high of $144 a share, plopping another $10 billion onto his fortune. Between September 2006 and September 2007, he made $20.5 million per day but what goes up must come down. Right? As the economy faded so did Adelson’s LVS shares, by 95%. Roughly translating into a $24 billion personal fortune wipe, as cost-conscious Americans stayed away from the casinos. In September 2009 when the next Forbes 400 list gets published, Sheldon Adelson probably won’t even be on it. Good luck Mr. Adelson, we heard you had to put a personal $1 billion of your own, already dwindling fortune back into LVS just to keep the company alive.  You may not ever top the Forbes richest list but you just topped the Forbes biggest loser list of 2008, how sad for you. The 5 biggest losers of 2008 are American citizens holding publicly traded stocks from January 2, 2008 through December 5, 2008. The big billionaires lost a combined $167 billion in just 11 months, plus shares of the companies in which they have stakes fell an average of 59%, ouch!

Right after Adelson in the loss category is Warren Buffet, America’s second-richest man. Buffet held the title of world’s richest man in March but lost $16.5 billion when shares of Berkshire Hathaway (nyse: BRK) dropped 28%. The third biggest loser in 2008 was software man Bill Gates. His shares of Microsoft (nasdaq: MSFT) dropped 45%. Translation, Gates lost $12.3 billion of personal wealth in just 11 months.

Completing the top five biggest losers list is investor Kirk Kerkorian and Google (nasdaq: GOOG) Co-founder Larry Page, they each lost $11.9 billion. Kerkorian lost billions in his casino, oil and auto ventures. His largest holding, MGM Mirage (nyse: MGM), was down 87% since January. He also recently revealed that he sold a large portion of his shares of Ford at a loss. Tragically Larry Page’s Google shares dropped 59% their value this year.

The billionaire boys are hurting because no matter how much money one has, a $24 billion loss in 11 months just hurts. Lessons learned, first off, don’t nickname yourself the third because Forbes puts you on a rich list. It is very nouveau riche and silly-sounding now. Second, no one but you is sheading tears over your loss because you’re all still worth a bill or two.Third, pray for a prosperous 2009.

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Bernie Madoff Exotic Cars Made Off Ok

There are too many jobs which we wouldn’t want. Ranking high among them would be the job of cleaning up after the Bernie Madoff scandel.  Having ripped off clients and charitable foundations of over $50 billion, Madoff has left nothing behind but wrecked poor people and damage, oh, and a fleet of luxury cars. A fleet of luxury cars were just found garaged under Madoff’s Manhattan penthouse. A Land Rover Range Rover, a Cadillac DTS, a pair of Mercedes S550s and a GL450, along with an unspecified Lexus were all under lease to Madoff’s fictitious firm. The cars will go back to their respective dealerships with no capital recuperated for the reimbursement of those so tragically affected. Cars can go back to dealerships but, unfortunately, money can’t go back to all the people. Lives have been ruined and life savings are simply gone. The true fallout is still unknown, as many people don’t even have accurate numbers of all they’ve lost. Park Avenue is looking more and more like a lonely park bench, what a shame.
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