By now, everyone in the automotive world and all others know about the VW crisis dealing with the emissions scandal. While accusations and opinions will continue to fly for a while, an important issue will be the future of Bugatti. How will the Volkswagen emissions crisis affect the future of the beloved Bugatti brand?
The Bugatti brand actually costs money to stay alive, meaning that VW loses money on each unit sold. Even though the basic cost of a Bugatti Veyron is around a million and up, it has been revealed that VW loses around $3 million for each Veyron sold. Many find these figures difficult to grasp and assume that selling million-dollar-plus hypercars can only lead to profit. The reality is that development and materials often outweigh profits by a large margin, making the boutique brand reliant upon the other VW brands for its financial survival.