In an awesome centenary stunt, Aston Martin airlifted one if its cars to the top of a 1,000 foot Dubai luxury hotel. The fittingly Bond-worthy event marked Aston Martin’s 100th anniversary at the world’s fourth-tallest hotel! The brand has been busy being cool these days, planning a 007-inspired road trip this summer! (Video at bottom of post).
The latest Vanquish model was hoisted through the air over Dubai, and placed onto helipad at Burj Al Arab hotel
This marks the first time the car has graced a helipad, and it certainly looks cool perched atop the sailboat shaped structure! Everything in Dubai is about excess– from the architecture to the way landmark events like Aston’s 100th birthday are celebrated.
Aston Martin was founded 100 years ago by Lionel Martin and Robert Bamford.
Aston Martin chief executive Dr. Ulrich Bez stated: “It is with great pride that we continue our centenary celebrations in such a unique manner in the city of Dubai. We have achieved another world first – one of many for Aston Martin over the years. This is a true feat for Aston Martin and a fantastic way to begin a new century of global success for our iconic brand.”
He continued, “Aston Martin remains one of the most exclusive and sought-after brands in the world, so it is only right that a key element of our year-long centenary celebrations takes place in a similarly high profile destination.”
Burj Al Arab hotel
Aston Martin maintains a high profile, indeed. The brand began celebrations in London, and will spend the next year continuing to celebrate in locales worldwide. Rent an Aston Martin anytime to experience the brand personally and ring in your own special occasions!
Footage of the Aston airlift to the top of the hotel
Post by Imagine Lifestyles Luxury Rentals