The new BMW i sub-brand is creating quite the current…of both electricity and attention! The BMW i brand consists of two models thus far, the BMW i3 covered previously, and the i8. The BMW i8 is a plug-in luxury hybrid providing the efficiency of an electric vehicle paired with impressive fuel efficiency, both without sacrificing the sports car-esqe performance that BMW fans desire. I am sure Leonardo Dicaprio is ready to trade in his Prius for this hybrid. This BMW hybrid is sure to be added to a fleet of Los Angeles luxury rental cars.
The new BMW i brand includes luxury hybrid vehicles that are touted by the company as “Purpose Built”, and are not only intended to meet the stringent new emissions regulations taking place worldwide, but to embrace them.
The BMW i8, like the i3 BMW is purpose built, yet for a different purpose. The i8 BMW features a progressive and sporty design, for those who prefer the traditionally luxury yet sporty feel of a classic BMW.
The i8 boasts a low center of gravity coupled with balanced weight distribution, resulting in an outstanding driver experience. But wait, this is a plug-in hybrid BMW! Yes, that is correct, the i8 gives you exotic sports car performance while producing zero emissions thanks to hybrid technology and the geniuses working hard at BMW.
According to BMW’s website:
“BMW i is the beginning of a new world of visionary mobility: With pure, progressive shapes and lightning performance. With innovative applications and intelligent services. With an unparalleled use of sustainable technology. BMW i goes above and beyond the development of cars and is constantly evolving. Experience that evolution here.”
Well that certainly spells out BMW’s obvious stance on luxury hybrid competition, bring it on!
Post by Imagine Lifestyles Luxury Rentals