Lamborghini has released a special short film to showcase the new Huracan wherein it alerts drivers to the idea that they now ‘own the sky’. The catch phrase is to make drivers fall for the Lamborghini Huracan spyder in all of her drop-top glory. Do they actually own the sky? No. Will it feel like it when the wind of 610 horses whips them right in the kisser? You betcha.
The Lamborghini Huracan LP610-4 spyder short drama can be enjoyed above:
The love affair with the convertible sports car is a bit like the love riders have of a motorbike. It offers the ability to let go and become one with the wind while drowning out the noise. The video depicts a couple in their penthouse during a storm. They look to one another and wordlessly agree that they need to make haste to their Lamborghini Huracan and change the weather. Once inside the Huracan, they proceed to slice a ray of sunshine through the dark clouds and ultimately ‘Own the sky’. Clever. So Moses parted the Red Sea and Lamborghini parts the clouds.
Photo ©Lamborghini. On the official Lamborghini website, the company invites clients to feel “limitless”, an emotional freedom. The stark naked core of an exotic sports car is to evoke the most extreme emotions in their owners.
Why it matters: Lamborghini owners want to take control of their happiness and a convertible is one of the best ways to lose control and gain it at the same time.
Photos ©Lamborghini. Overall, the Huracan has stepped up to fill the void left by the long running Gallardo model. The Gallardo was the most modestly priced offering by the brand for many years, with faster siblings coming and going. Now, the Huracan shall provide the more social and non-threatening option while cars like the Aventador come in with more power.
Post by Imagine Lifestyles Luxury Rentals