BMW Loaner Program Poised to Reduce Range Anxiety

BMW is taking a proactive approach to reducing range anxiety for buyers of its i models with a new loaner program. The BMW loaner program will provide all buyers of its i3 electric car with a free gasoline loaner car for those longer trips. While the company is confident that the i3 will give drivers what they seek for 90 percent of their trips, they also know that an annual road trip could sway purchases. A company propelled forward by creativity, this is reminiscent of the BMW online marketing endeavors for the i-brand. read more