BMW is driven to please customers and improve the experience of getting around with their new ‘Ultimate Drive’ application. The BMW Ultimate Drive app proclaims to help drivers “Discover the best roads to drive”, which sounds appealing. This would also be ideal to download when renting a BMW from your friends at Imagine Lifestyles, as you could see what routes the locals love!
According to the website, the BMW Ultimate Drive app comes from the makers of the Ultimate Driving Machine. Apparently, they have not enjoyed one of our Ultimate Driving Experiences in a Ferrari or Lamborghini. Ultimately, we love BMW and just used that opportunity to shamelessly plug our event. Moving along, the BMW app offers drivers the opportunity to connect with each other and share the best roads and routes to take, all over the world.